Joanne Clayton

Business networking is an integral part of our marketing strategy and we know we’re not alone in that mindset. However, I have had two rather distasteful experiences recently that made me wonder – how many people are getting the concept of business networking wrong? Sell through the room, not to it There is a common […]

Many of you will know (and see) that I regularly publish LinkedIn articles. I’m rather prolific on this medium, frequently starting and contributing to discussions and more recently, publishing LinkedIn articles. I find it a great way to get myself out there – let’s face it, you have to use the tools you have to

Further to my recent blog about KISS (Keep It Simple Stupid), I thought I’d drop another little nugget of advice regarding direct marketing content. This is thanks to a recent email I received. Let me explain… There’s Something Missing… I received a marketing email last week which, at first glance, had all the appropriate content.

As regular networkers, we see a lot of people week in, week out. Some we have seen as always confident, though others not so confident. In fact some, Steve included, who did originally fear talking, have been seen to grow in confidence week by week, through networking alone (it’s a fabulous tool for self-confidence alone,

OK, I’m not divulging intimate secrets about Steve and I here…for those of you not aware of this acronym, it stands for “Keep It Simple, Stupid!” Supposedly originating from the military in the 1960’s, this is an acronym that you ought to familiarise yourself with and, wherever possible, implement within your marketing strategy. It’s an

Here at Bubble Towers, we’re mad keen on good customer service and love to blog about our experiences in this arena. The thing is, customer service is often the only differentiator between you and your competition, so it’s vital to get it right. A man walks into a bar… Last week, I was in a

How many times do you see it on TV programmes such as “The Apprentice” – the idea is great, the location is right, the sales are flowing…but the figures are wrong. That team invariably finds itself in the boardroom for making a lesser profit than the other team, despite having by far the best project

There’s nothing nicer than taking a little time out to sit in the sunshine and do some reading. That’s what I was doing when I came across a fascinating piece in Marketing Week about the company Pret A Manger. For those of us who have spent any amount of time in the Capital, or any