Stop asking who you could sell to. Start identifying who is worth approaching now.
Traditional B2B data tells you which companies match your criteria.
Prospect Intelligence goes further.
We research your target market to identify businesses that match your Ideal Customer Profile and, where possible, uncover current business signals that give you a relevant reason to approach them now.
That could include:
Growth • Expansion • Recruitment • New senior appointments • New services • New premises • Rebrands • Acquisitions • Investment • New markets • Contract wins — and more
The result is a much more focused approach to new business.
Instead of handing your sales team thousands of generic records, we help you identify the businesses that are most worth their time.
What makes Prospect Intelligence different?
Most prospect data answers:
Who could buy from us?
We also look at:
Why might this company be worth approaching now?
That means your team can prospect with more context, more relevance and a much better reason to start the conversation.
Depending on the service selected, your prospect information can include:
Company name
Relevant decision-maker
Job title
Available telephone number
Available business email
LinkedIn profile
Company website
Relevance score
Trigger type
Key business signal
Why the prospect may be relevant
And if you want more support, we can also help with the messaging or follow-up.
Prospect Intelligence
We find the right prospects.
Ideal for businesses that already have their own sales or marketing team and know how they want to approach new prospects.
We start by understanding your Ideal Customer Profile and the business signals that could indicate a potential opportunity.
We then research the market and identify the strongest prospects we can find.
You receive:
Researched businesses matching your ICP
Relevant senior decision-makers
Available contact information
Relevance score
Trigger type
Key business signal
Why the business may be relevant
Fresh prospect research every month
Typical monthly output: approximately 300 researched prospects.
We do not reduce the quality of the targeting simply to hit an arbitrary number. Actual volume will depend on your market, your ICP and the strength of the intelligence available.
From £450 + VAT per month Initial 3-month programme.
Managed Prospecting Programme
We find them — and follow them up for you.
Designed for businesses that want consistent new-business activity but do not have the time or internal resource to manage all of the prospecting themselves.
We agree your target market, Ideal Customer Profile and campaign strategy.
Each month, we research a wider pool of potential businesses and select the strongest prospects for the campaign.
Then our professional telemarketing team works those prospects for: 7 hours every week
The aim is not to race through a list.
Prospects are contacted, followed up and qualified to establish whether there is a genuine opportunity.
We track the journey from:
Prospects → Calls → Conversations → Callbacks → Interested Prospects → Opportunities → Appointments → Sales
And what we learn from the calls feeds back into future targeting.
If a particular sector, company size, trigger or type of decision-maker produces better results, we refine the next month’s research accordingly.
The client also receives the researched prospect information, so their own team can use it for email or LinkedIn activity if they wish.
You receive:
Researched businesses matching your ICP
Relevant senior decision-makers
Available contact information
Relevance score
Trigger type
Key business signal
Why the business may be relevant
Fresh prospect research every month
£2,000 + VAT per month Initial 3-month programme.
Research first. Enrich second.
If you want to use direct mail or need additional data fields, we can enrich the selected prospect records after the research has been completed.
That means you only pay to append additional information to the businesses that are actually worth approaching.
Optional services can include:
Postal address appending
Additional contact information
Data enhancement
Direct mail
Print and mailing fulfilment
Why a monthly programme?
Prospecting works best when it is consistent.
Each month we look for fresh businesses, fresh signals and fresh opportunities.
We can then refine the targeting based on what is actually generating conversations.
So rather than buying a database once and watching it slowly gather dust, you have an ongoing source of relevant new-business opportunities.
Traditional data tells you who you could approach.
Prospect Intelligence helps you identify who is worth approaching — and why now.
If you would like to discuss which option would work best for your business, get in touch and we can look at your target market, your ideal customer and what a good opportunity looks like for you.
