This is one from our customer acquisition files: a growing SaaS company with a fantastic software solution, but no dedicated sales team. They were relying on referrals and inbound enquiries, and weren’t convinced telemarketing would work for their market.
The real problem wasn’t the product
The issue was the lack of a predictable way to generate new business. Referrals are wonderful, but you can’t forecast them, and inbound enquiries dry up the moment you stop being visible.
Before recommending anything, we identified their ideal customer, defined exactly who they needed to speak to, and created a targeted outbound strategy. Because telemarketing isn’t about calling everyone – it’s about calling the right people with the right message.
The solution
We sourced a highly targeted database of decision-makers (built the same way as our b2b data lists – /b2bdata/), developed a telephone approach focused on starting conversations rather than making sales, and managed the appointment-setting campaign on their behalf.
The result: 14 qualified sales appointments booked
Fourteen conversations with the right decision-makers, in front of a business that previously had no outbound engine at all.
The lesson
Too many businesses think they need a sales team before they can grow. They don’t. They need a strategy that consistently puts them in front of the right prospects. Growth doesn’t happen because you wait for the phone to ring – it happens because you create opportunities.
The Data & Marketing Association (dma.org.uk) publishes regular evidence on why telemarketing remains one of the highest-converting B2B channels when properly targeted.
If you’re wondering whether outbound marketing could work for your business, let’s have a conversation. Call 0113 465 5555.
FAQs
Does telemarketing still work for B2B businesses?
Yes – when it targets a carefully defined list of decision-makers with a relevant message. Poor results almost always trace back to poor targeting, not the channel itself.
Do I need a sales team to run outbound marketing?
No. Appointment-setting campaigns can be managed on your behalf, delivering qualified conversations directly into your diary while you focus on delivery.
How is a telemarketing data list built?
By defining your ideal customer profile – sector, size, location, job role – then building a verified, GDPR-compliant list of matching decision-makers before a single call is made.
