Database Hygiene

consumer data

Data Hygiene: What Is It And Why Is It Important?

What is data hygiene? Data hygiene encompasses all the processes used to ensure the cleanliness of data. Data hygiene is all about ‘cleaning’ data so that is relatively error-free. Data hygiene is extremely important. If you purchase B2B, B2C, or any kind of marketing data that is dirty data, your marketing campaign will be hindered …

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Are Database Hygiene Services a good Investment?

A 2015 survey conducted by Royal Mail Data Services has highlighted a startling statistic – that less than 40% of businesses take Database Cleaning seriously! Well, that’s what I take from the stats anyway – read on and tell me what you think… The survey, conducted throughout this year, has shown that 63.3% of UK …

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