Open events are necessary for colleges. They give you the perfect opportunity to show off the facilities you have and convince students to enrol with you.
However, college marketing teams have tons of competition when it comes to promoting open events. In this blog post, we’re going to give you 3 key tips for promoting your college open events.
Here are 3 key tips for promoting college open events:
- Make the most of social media
- Reach out to the right people with postal marketing lists
- Utilise existing students to help with word-of-mouth promotion
Let’s have a look at each of these tips in a bit more detail! Data Bubble are members of The Chartered Institute of Marketing, meaning we know a thing or two about marketing campaigns. These tips should help you promote your college open events more effectively from now on.
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#1: Make the most of social media
According to Statista, 97% of 16-24 year olds in the United Kingdom have social media profiles. If you’re promoting college open events, the vast majority of your target audience have social media profiles. If you aren’t making the most of social media, you’re missing out on an excellent opportunity.
Creating shareable, interesting content on social media is definitely the way to go. You can promote the cool, unique benefits of your college/university in posts to encourage sharing and other engagement.
#2: Reach out to the right people with postal marketing lists
Direct mail, also known as postal marketing, certainly isn’t dead — contrary to popular belief. In fact, postal marketing can be very effective, especially for promoting college events.
We can help you with postal marketing, providing data for people in your local area. For example, we can provide lists containing parents of teenagers, NEETs, and so on so you can invite them to come and attend your events.
#3: Utilise existing students to help with word-of-mouth promotion
Your existing students are an excellent resource where marketing your college and its events are concerned. If your college is great and has a lot of unique benefits to offer, your students are going to essentially promote your events on your behalf.
Happy students are going to mention open events to their friends and family who are currently applying to college. Therefore it’s worth keeping your current students in the loop with any events you have taking place so they’ll mention it to their friends and family in the process of exploring their education options.
Data Bubble have worked with a number of academy trusts and colleges, helping them promote a series of events over the course of the last 10 years. As well as helping you put together campaigns, we can provide you with data that is relevant to you — lists containing the parents of teenagers and NEETs in your local area. If you would like to find out more, please click here to contact us today.
