One of the key elements of developing your business and creating a successful direct marketing campaign is to know and identify your ideal customer. You may have a great product, but not everyone is going to want to buy it. So rather than spending lots of money promoting your services to anyone and everyone, it’s […]
Developing your business – Know your ideal customers Read More »
So having completed the Pedal for pounds challenge of riding 260 miles from Yeovil to Huddersfield – let me tell you about the adventure… Let the adventure begin Wednesday 3am – alarm went off – didn’t sleep much either perhaps in anticipation of the ride. So we eventually get over to Huddersfield on a coach
Pedal for pounds – diary Read More »
For this weeks Blog I thought I’d share a success story and provide a Case Study for a Hospitality / Catering Equipment Supplier Challenges A Midlands based Hospitality & Catering Equipment Supplier wanted to expand into other industry sectors within the Midlands area. Already supplying to local small hotels & businesses they wanted to expand
Success – Case Study for a Catering Company Read More »
How important is it for a telephone to be answered in business? I recently connected with someone via twitter –I liked their tweets and felt comfortable in contacting them direct to ask for a quote. So I dialled the telephone number and was surprised by the call diverting direct to a standard O2 voice mail.
The importance of answering a telephone call. Read More »
Having been contacted by a number of universities this month who are planning fundraising direct mailing campaigns to their alumni / past students I felt that this was a great topic for this weeks blog … Direct mailing – tips to help update your international records. Many companies are contacting people or companies outside of
Direct mailing – Tips to help you update your international records. Read More »
“This number does not receive incoming calls” … “This number is not recognised” … “Dead landline”… How frustrating are these types of calls for your staff? These types of calls cost companies thousands every year …. Not only in wasted time but frustrate staff ! How would you like to identify these records before your
Are unproductive landlines annoying your staff? Read More »
Companies that do business with or who are wanting to do business with European Companies & Consumers can now check their data to ensure they meet Continental MPS TPS legislation. Mardevdm2 Have launched 50-million-name business and consumer suppression file. Described as a “cross-country check-point for direct marketers”. This file is continually updates by industry governing
Euro suppression file Read More »
Direct mail can be a highly effective for large businesses with large budgets.. However over recent months I’ve noticed more and more small companies are coming back to direct mail marketing as a cost effective method of generating new sales. Seeing this shift I’ve put together 20 hints and tips to help you when creating
20 helpful tips when creating a direct mail marketing campaign. Read More »
There are a number of companies that are selling cheap UK databases, the way some of these companies manage to collect all this data is via Data Harvesting. This practice is becoming more common so I want to give you 10 reasons why you don’t buy this type of UK Business Database for your direct
10 Reasons not to buy cheap business data Read More »
Do people truly know how to network? – I’m active member of linked in – however I use the website to get to know like and trust other people… However it does really frustrate me immensely when you see the same posts being blasted over different groups often promoting the same offering or service week
Top 10 tips to become a successful online networker Read More »
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